Design of anything is always a balancing act. You often have to compromise between conflicting requirements.
Your customers don't want to 'think' to use your website. They want everything to be intuitive and easy. You probably want lots of features but you don't want to overwhelm the reader with choices.
You want style and elegant design but not something that's distracting and complicated, hindering the user-friendliness or accessability of your product, site or software.
It isn't easy to get right and even the largest companies get this wrong sometimes (just look at Windows Vista).
The first rule of good website design is 'know thy user'. That's where I start, learning about your customers and what they want and your business. I help you pick a set of simple goals to achieve with your site - whether it's a brand new site or an overhaul of an existing one. Then I find the best design that supports all those goals in the most effective way.
You'll like the way I work. Please don't hesitate to get in touch for a free consultation.
Please keep coming back - I'll keep adding to this site as time goes on.
Alex
There's no red tape. I choose projects where I know I'll shine and get the best value for money for my customers.
This creates happy users, happy customers and sustainable growth. Everybody wins.
I excell at helping non-technical people create great sites that really sell their business.
I don't bombard you with jargon, I use plain english and explain complicated technical stuff in simple, easy to understand language.